For Immediate Release

Media Contacts:
Cindy Metzger, Easter Seals
P: 312.551.7144
www.easterseals.com/media

Benny L. Smith, Food Lion
P: 704.310.4077
www.foodlion.com

Food Lion Launches Annual Easter Seals Shop&Care Fundraising Campaign to Assist Children and Adults with Disabilities

Customers can purchase specially-marked items or donate at register February 13 through March 12

(Chicago, February 13, 2013) -- Food Lion has launched its annual Easter Seals Shop& Care fundraising campaign, aimed at raising millions of dollars to assist children and adults with disabilities in Food Lion’s more than 1,100 stores. The campaign will run February 13 through March 12.

Customers may participate by purchasing specially-marked products from more than 100 manufacturers who support Easter Seals’ mission to help children, families and adults with disabilities address life’s challenges and achieve personal goals. In addition, customers may make a donation of $1 or more at checkout. For each at-register donation, customers will receive a coupon booklet with more than $9.50 in coupons from Proctor & Gamble and Kraft Foods.

In addition, shoppers can purchase specially marked boxes of General Mills cereals and General Mills will make an additional donation to Easter Seals, up to $50,000. When cases of Food Lion’s store brand, My Essentials, water is purchased, the company will make an additional donation, up to $250,000.

“Food Lion is a proud supporter of Easter Seals and we value our longstanding partnership with this meaningful organization,” said Sherrii Webb, community relations manager of Food Lion. “We are honored to support the mission of providing help, hope and independence to children and adults living with disabilities.”

Easter Seals ensures all funds raised remain within the local communities to benefit residents living with disabilities.

“Through the years, Food Lion’s Shop&Care campaign has touched the lives of so many families, providing new opportunities for children and adults with disabilities,” said James E. Williams, Jr., president and chief executive officer, Easter Seals. “Without the support of corporate partners like Food Lion, Easter Seals would not be able to effectively serve the families living with disabilities we work with every day.”

Food Lion and its customers have helped raise more than $33 million for Easter Seals since 1991. This support helps Easter Seals provide services for individuals living with autism, developmental disabilities, physical disabilities and other special needs. Services include medical rehabilitation, child development centers, camping, respite, job training and employment, adult and senior services and military and veterans services.

About Easter Seals
Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For more than 90 years, Easter Seals has been offering help and hope to children and adults living with disabilities, and to the families who love them. Additionally, Easter Seals has provided critical community-based supports and services to military service members, veterans and their families since World War II. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities and military families can live, learn, work and play. Support children and adults with disabilities at www.easterseals.com or www.shopandcare.com.

About Food Lion
Food Lion, based in Salisbury, N.C., is a subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates more than 1,100 supermarkets. The company employs approximately 57,000 associates delivering quality products, low prices and service to customers in 10 Southeast and Mid-Atlantic states. For more information, visit http://www.foodlion.com.

Please download the Shop&Care 2013 Media Kit for additional information.