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A.C. Moore Arts & Crafts, Inc. Offers a Creative Way to Help Easter Seals and Families Living with Autism It may seem puzzling at first, but there’s a crafty and creative way families can help people living with autism this spring. A.C. Moore Arts & Crafts, Inc. has teamed up with Easter Seals to launch an in-store campaign and crafting event that asks customers to Act for Autism from March 1st through April 17th. Customers who visit any A.C. Moore Arts & Crafts store during the March 1st through April 17th timeframe will be able to donate $1 to Easter Seals’ Act for Autism campaign at checkout. The money raised will support Easter Seals autism services in those same local communities, giving thousands of children and adults with autism access to critical services that help them live, learn, work, and play. At the culmination of these efforts, A.C. Moore Arts & Crafts will host free in-store “Make and Take” craft events at its 135 locations on April 17, 2010 from 1 p.m. to 3 p.m. EDT for children and their families. Here, customers can come into the store to decorate an Act for Autism jigsaw puzzle or go online for instructions to create one at home (http://www.acmoore.com/ or http://www.actforautism.org/). The campaign coincides with National Craft Month in March and National Autism Awareness Month in April, and gives customers an opportunity to express their creativity, make a personalized puzzle, learn about autism—it’s signs, symptoms and support through treatment—and help support families living with autism. “It’s all part of our new Crafting a Better World™ initiative,” says David Abelman, Chief Merchandising and Marketing Officer for A.C. Moore. “We’re thrilled to have the opportunity to heighten awareness and provide an outlet for both our employees and customers to make a difference in their communities.” Why Act for Autism with A.C. Moore and Easter Seals “A.C. Moore and Easter Seals are a great fit—we’re able to combine our efforts to raise autism awareness, build community involvement and hopefully, inspire children of all abilities to find their inner artist,” adds Wright. About A.C. Moore About Easter Seals ### |