For Immediate Release Media Contacts:
Benny L. Smith, Food Lion
Food Lion Launches Annual Easter Seals Shop&Care Fundraising Campaign to Assist Children and Adults with Disabilities Customers can purchase specially-marked items or donate at register February 13 through March 12 (Chicago, February 13, 2013) -- Food Lion has launched its annual Easter Seals Shop& Care fundraising campaign, aimed at raising millions of dollars to assist children and adults with disabilities in Food Lion’s more than 1,100 stores. The campaign will run February 13 through March 12. Customers may participate by purchasing specially-marked products from more than 100 manufacturers who support Easter Seals’ mission to help children, families and adults with disabilities address life’s challenges and achieve personal goals. In addition, customers may make a donation of $1 or more at checkout. For each at-register donation, customers will receive a coupon booklet with more than $9.50 in coupons from Proctor & Gamble and Kraft Foods. In addition, shoppers can purchase specially marked boxes of General Mills cereals and General Mills will make an additional donation to Easter Seals, up to $50,000. When cases of Food Lion’s store brand, My Essentials, water is purchased, the company will make an additional donation, up to $250,000. “Food Lion is a proud supporter of Easter Seals and we value our longstanding partnership with this meaningful organization,” said Sherrii Webb, community relations manager of Food Lion. “We are honored to support the mission of providing help, hope and independence to children and adults living with disabilities.” Easter Seals ensures all funds raised remain within the local communities to benefit residents living with disabilities. “Through the years, Food Lion’s Shop&Care campaign has touched the lives of so many families, providing new opportunities for children and adults with disabilities,” said James E. Williams, Jr., president and chief executive officer, Easter Seals. “Without the support of corporate partners like Food Lion, Easter Seals would not be able to effectively serve the families living with disabilities we work with every day.” Food Lion and its customers have helped raise more than $33 million for Easter Seals since 1991. This support helps Easter Seals provide services for individuals living with autism, developmental disabilities, physical disabilities and other special needs. Services include medical rehabilitation, child development centers, camping, respite, job training and employment, adult and senior services and military and veterans services. About Easter Seals About Food Lion
Please download the Shop&Care 2013 Media Kit for additional information.
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